White River Cinema is part of the regeneration of the former Alymer Square in the town centre of St Austell, and opened its doors for the first time in December 2008. The cinema was the first purpose built cinema complex to be built in Cornwall for over 70 years.
The cinema has four screens all on first floor level which can be accessed from the ground floor lift and stairs.
The cinema also has a licensed bar on its first floor for patrons to enjoy a quiet drink prior to the start of the film.
In Summer 2013 the cinema commenced live satellite transmissions of theatrical shows, concerts, opera and ballet, bringing live content to St Austell from around the world. Shows have included a full season from The Royal Opera House in Convent Garden, Andre Rieu Concerts from The Netherlands, Monty Python from the O2, and the National Theatre in London.
The owners of White River Cinema are a local family company ‘WTW Cinemas’ (abbreviation of W.T.Williams) who have operated three cinemas in St Austell for almost 70 years. The cinemas are: The Capitol Theatre in Alexandra Road (Theatre, Cinema, Ballroom, Cafe & Shops) from 1945-1986, The Filmcentre in Chandos Place (formerly Odeon/Classic) from 1978 (1 Screen), 1981 (3 Screens) and 1991 – 2007 (5 Screens). White River Cinema (4 screens) opened in December 2008 until the present day.
White River Cinema was named the RAAM UK Independent Cinema Of The Year at an awards ceremony at London’s Grosvenor House Hotel in February 2011.
The Richard Curtis film ‘About Time’ which was filmed in the St Austell Bay area, and held its UK Cinema Premiere in September 2013 in front of a capacity audience, and included an introduction by Richard Curtis himself.
In 2016 the locally filmed hit BBC series Poldark, held its second season premiere at the White River Cinema. Hundreds of fans lined the red carpet to get a glipse of stars Aidan Turner, Eleanor Tomlinson & Jack Farthing before the screening and cast interview.
“Radio WTW” which plays in our Cinema’s foyers and auditoriums is produced by our partners at NIFTY.
Want to hear your favourite song while waiting for your film to start? just tweet the Radio WTW team using the hashtag #RadioWTW
For more information about NIFTY, who specialise in Marketing, Digital Media and Events just visit their website at www.getnifty.uk or find them at @GetNiftyUK on Facebook and Twitter.
Cinema advertising is a great way to boost your reach and attain new custom. Cinemas utilise many method of advertising – from the big screen experience with commercials, through to magazine print advertising. All of our advertising methods are contracted to third parties, details of which are as follows.
We work exclusively with ‘The Film Cooperative’ for our website advertising and do not consider any third party requests for advertising. If you are interested in placing website ads, please visit The Film Cooperative for more details.
As a key part of the experience, visitors spend on average 16 minutes in the foyer giving your brand great exposure. 50% of visitors are likely to talk about an advert they have seen there resulting in great word-of-mouth for your brand. 55% of visitors are ABC1 and 62% aged between 16 and 44.
Please call on 01252 368 368 or email sales@boomerangmedia.co.uk to find out more about how cinema advertising can help your brand reach its desired audience.
Our in-house magazine, ONSCREEN, is circulated to our cinemas every two months. Local and national advertising opportunities are available. ONSCREEN is produced in partnership with many independent cinema exhibitors, and opportunities exist for further advertisement across all operators. For more information, please contact the team at ONSCREEN.
We work exclusively with Pearl & Dean for all onscreen advertising, and cannot play any adverts in our pre-show reels that have not been agreed with them. You can find out more about advertising on the big screen by contacting Pearl & Dean.
Email: paul.murphy@pearlanddean.com
We do not offer third party poster advertising in any of our cinemas. Some cinemas may choose to display a limited number of leaflets from third parties – cinemas always gain clearance from head office before displaying any materials, and this is usually a reciprocal arrangement. Please ask within the cinema for more details.
Screen 1
272 Seats
Dolby 7.1 Sound
Screen 10.5m x 4.5m
NEC 2K Projection
All auditoriums at White River Cinema, St. Austell use NEC Digital projectors and feature six channel (5.1) digital sound.
Screen One features Dolby 7.1 Surround Sound for supported features along with the ability to show 35mm film.
Williams Sound Infra-red headsets are used for both Audio Description and Audio Boost to assist our customers with extra audio and visual needs. (Audio Description is not available on every film, please check film listings for the AD logo).
All auditoriums feature wall to wall screens for the maximum picture size.
Screen 2
162 Seats
Dolby 7.1 Sound
Screen 9.2m x 3.5m
NEC 2K Projection
Screen Two at White River Cinema, St. Austell uses a 2K NEC Digital projector and features Dolby 7.1 Sound.
Williams Sound Infra-red headsets are used for both Audio Description and Audio Boost to assist our customers with extra audio and visual needs. (Audio Description is not available on every film, please check film listings for the AD logo).
All auditoriums feature wall to wall screens for the maximum picture size.
Screen 3
154 Seats
MasterImage 3D
Dolby 7.1 Sound
Screen 8.2 x 3.5m
NEC 2K Projection
Screen Three at White River Cinema, St. Austell uses a 2K NEC Digital projector and features Dolby 7.1 Sound.
Williams Sound Infra-red headsets are used for both Audio Description and Audio Boost to assist our customers with extra audio and visual needs. (Audio Description is not available on every film, please check film listings for the AD logo).
3D films in this auditorium are powered through the MasterImage 3D system which uses passive 3D glasses.
All auditoriums feature wall to wall screens for the maximum picture size.
Screen 4
136 Seats
Dolby 7.1 Sound
Screen 8.2 x 3.5m
NEC 2K Projection
Screen Four at White River Cinema, St. Austell uses a 2K NEC Digital projector and features Dolby 7.1 Sound.
Williams Sound Infra-red headsets are used for both Audio Description and Audio Boost to assist our customers with extra audio and visual needs. (Audio Description is not available on every film, please check film listings for the AD logo).
All auditoriums feature wall to wall screens for the maximum picture size.
